Georgia-Pacific, a privately owned subsidiary of Koch Industries, is among the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers, and building products. Its familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, Dixie®, enMotion®, Sparkle®, and Vanity Fair®. Georgia-Pacific was established in 1927 and is headquartered in Atlanta, Georgia.
Global Location Strategies was commissioned by Georgia-Pacific, an American pulp and paper company, to identify a location to grow its manufacturing operations for Dixie and Dixie Ultra lines of plates and bowls. The project required logistics drivers and workforce – specifically availability, turnover, quality, work culture, and labor costs.
Considering Georgia-Pacific’s project requirements, GLS evaluated 18 sites across Arkansas, Kentucky, Mississippi, and Tennessee. The focus then narrowed to four sites across three states. The search was driven primarily by workforce and logistics considerations. During the evaluation, due to the client’s strong interest in a particular location, GLS worked with the community to develop a site suitable for the project. Although this site was not selected, it was in the final two. In the end, workforce became the deciding factor to select the site.
In 2022, Georgia-Pacific announced its selection of Jackson, Tennessee for its $425 million Dixie manufacturing facility. Construction is underway and production is expected to commence in 2024.