As the director of marketing, Katie executes the firm’s strategic marketing and business development efforts. She uses her attention to detail, multi-faceted skillset, and design savvy to elevate the GLS brand through social media, campaigns, events, collateral, and communications.
From large regions to small towns, Katie has more than six years of experience in economic development marketing. She began her career at JAXUSA Partnership, promoting the seven-county region of Northeast Florida, and ran Greer, South Carolina’s economic development and downtown tourism efforts at Greer Development Corporation.
Her work has received a Silver Wing Award of Excellence from the South Carolina Public Relations Society of America and a Palmetto Award of Merit from the International Association of Business Communicators of South Carolina. Katie also participated on a team that won the Municipal Association of SC Achievement Award for its innovative communications campaign for an 18-month long, $25 million dollar streetscape project in the city’s historic central business district.
Katie holds dual bachelor’s degrees in public relations and graphic design, with a minor in business, from Florida State University. She enjoys traveling, watching Broadway shows, and exploring the Carolinas with her husband and daughter.
A World-Renowned Industry Insider
Didi is routinely invited to speak at major industry and economic development conferences and is frequently sought out for her expert commentary by major news media outlets. She is available for speaking engagements and thought leadership pieces by request.