Britany Carter

Marketing Director

Britany is a marketing strategist with deep experience in demand generation, brand development, and sales enablement for B2B technology and professional services firms. Before joining Global Location Strategies, she served as Marketing Director at Kopis, a Greenville-based software and Microsoft solutions provider, where she increased marketing’s contribution to net new leads from 20% to 50% and delivered a 98% ROI on marketing spend. Her leadership spanned multi-channel ABM campaigns, sales development programs, and client engagement initiatives that drove consistent year-over-year growth.

Earlier in her career, Britany worked at Engenius, a marketing agency where she led strategy and campaign execution for clients across diverse industries. She also supported local brands in building their online presence and inbound lead generation efforts.

She has spoken at industry events including HubSpot’s INBOUND Conference, B2B Marketing Exchange, and as a guest on the Demand Gen Studio podcast, sharing expertise on ABM, demand capture, and sales-marketing alignment. Britany holds a Bachelor of Arts in English, Language, and Digital Technology from the University of North Carolina at Charlotte.