Caesarstone is a global leader in premium surfaces specializing in worktops that create dynamic and inspiring spaces for the heart of the home. The company designs, manufactures, and markets engineered stones that secure safety, and guarantee durability, to bring everlasting beauty for residential and commercial applications, indoors and outdoors. Caesarstone was established in 1987 and is headquartered in Sdot Yam, Israel.
Global Location Strategies was commissioned by Caesarstone, an Israeli manufacturer of quartz surfaces, to identify a location for its first manufacturing facility outside of Israel. The project required access to quality transportation infrastructure including highway, rail, port, and intermodal facilities. The availability of a quality manufacturing workforce with a competitive cost structure was also a key project driver.
Considering Caesarstone’s market needs, GLS focused its initial search in the Southeast and Central United States. The team initially received 79 proposed sites across 11 states and GLS eliminated 31 sites that did not meet the company’s criteria. The consulting team then conducted a preliminary logistics screening which narrowed the search down to the Southeastern US. At this point, GLS conducted a comprehensive logistics cost and qualitative score analysis, which proceeded to virtual and in-person site visits for the seven remaining sites. The visits yielded two finalist sites.
In 2013, Caesarstone announced the selection of Richmond Hill, Georgia for its first US manufacturing facility. The Bryan County Belfast Commerce Centre in Richmond Hill was selected as the new Caesarstone plant location for numerous reasons, including the proximity to the Savannah port in the United States and the support that Caesarstone received from the state, the county and the city. The new plant created 200 new jobs in Bryan County.